Copyright

Imagine Education au/in Canada brand is a protected trademark owned by Foreign Affairs and International Trade Canada (DFAIT). The brand is licensed to the provinces and territories through the Council of Ministers of Education Canada (CMEC) by an official Master Licence Agreement.

Any unauthorized reproduction of the brand is prohibited.

DFAIT and CMEC jointly established a Brand Use Eligibility Policy which ensures that only those institutions and organizations that represent excellence and provide assurance of quality are eligible to use the Brand. Consult the list of eligible institutions.

Who is eligible to use the imagine education au/in canada brand?

Two types of users with distinct levels of access to the brand have been identified. The first type comprises the federal government, i.e. Foreign Affairs and International Trade Canada (DFAIT) and the provincial partners, through the CMEC authorized to use the entire brand communication platform. The second type comprises educational institutions and organizations authorized to use the brand logotype through an agreement with the CMEC.

To be authorized to use the Imagine Education au/in Canada brand on its promotional material, institutions and organizations must be eligible and have successfully applied to use the brand by signing a sub-license of use with the CMEC. The use of the brand by an educational institution signals that it consistently provides high quality education programs, deals with international students in accordance with recognized codes of practice, and is subject to quality assurance mechanisms that monitor adherence to set standards.